Because I'm an Erasmus student I spend a lot of time on website to learn English, to search vocabulary and the important rules. Most of the websites which give complete and clear course are not entirely free, that's really annoying. But I found a website with a loooot of content and knowledge. The fact is the website is, at first sight, not practical at all. That took me time to realise that the website is really helpful and good to learn English. Indeed, the design is so messy and old you don't want to stay 10min to search what you want on it.
Massive content and knowledge on the website but the communication doesn't work.
Couple of screenshots of the actual website:
BRIEF
Anglais Facile
Problem_
How do you connect with an audience who are open to the free English course website but not enthused by it? What is it about Anglais facile that isn’t clicking? Why no one uses it?
Target_
French
For all ages
Students
Professionals
Solution_
One thing is clear: a website has to look good. And a professional, modern look can immediately build trust. The possibilities are endless but a good design will create trust and guide visitors to take action. So I have to sort out and simplify the current website.
No comments:
Post a Comment