Brief 01 First steps

Once I chose my idea I had to think about my target audience to define what they're playing for in the book. The audience will also find the cost of the book and the production.

AUDIENCE

The focus of the pictures in my project was entirely on the typographies that I was able to find in specific places. That’s why, in my opinion, the target audience is primarily the graphic designers or the art students.

Indeed as I said earlier children will be bored with this kind of pictures, with always the same point of view. Also people who are not involved with graphic design or art can find it not really attractive, or not really interesting at least. Basically I think people in general enjoy more landscapes or pictures with many items or pictures which tell a story, where they can feel something trough it. Whereas my graphic design friends really liked my pictures, in my opinion, they are able to identify what I wanted to show because of their graphic design course.
That's why I think my main target audience is the graphic designers who learned to like typographies or the art students. It will be useful also for teacher who wants to introduce typographies to their students.

Once I found my target audience I've thought about the issues surrounding design for print.
Indeed with print edition we have to care about:

_final format (practical)
I chose to do my book not to big, because frequently you have to turn pages because of the game concept, so it's easier when the page are quite small. Also it has to be pretty big so that several people can play at the same time.

_cost
It must be cheap like 10/15£ because of the student audience, indeed a student generally live with 200£ per months. If the book is too expensive they won't buy it.

_production
For commercial consideration I should do a bulk order to make it profitable.

_paper
My audience is student so the book can't be really expensive to do. So my papers are good qualities but affordable.

_typefaces (size 6pt to 12pt, more for title)
less than 5pt the text is pretty illegible, I used 8pt because I wanted the reader to stay focus on the pictures.

_colours (change profil, CMJN)


_pictures resolution (at least 300dpi)