For my visual communication I decided to create a modular typography. A modular typeface is an alphabet constructed out of a limited number of shapes or modules. The design I'm making here uses just five different modules that can be transformed subtly, by rotating, flipping and so on, to create an entire alphabet. I used the same straight lines of my logotype. Again I kept the same colours and the same sizes.
The shapes represents my 'toolbox' to do my alphabet. With my modular typography I wanted to create a visual unity, and to increase the harmony of the website.
I tried to respect some formal rules that I imposed to myself to obtain a coherent alphabet.
_ the verticals lines are green if it's a small line and red or orange if it's a big lines (ascendant, descendant) (the exceptions are the W and V, because I didn't want to have just green letters)
_ The blues lines is always the horizontal connexion between the others (except for the N, W and K, it is diagonal)
_ The yellow ones can be horizontal or vertical, but if I can I leave one tip free. (didn't work with the M and the S)
Plus, each lettre is following the guides, it's help me to do something consistent. I placed the guides in accordance with the line's sizes. I thought 4 guides it's enough to create a unity.
So I could start writing the words that I needed.
My main concern was how to adjust spacing between letters. I practiced it with the game Kern Type. You have to place the letter at the right place to win. http://type.method.ac/
It helps the have 'the typography good eyes'
Finally I thought the number could be useful for my project as well.






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