MUBI is a global, hand-curated cinema streaming and download service. MUBI sees itself as the antidote to oversaturated choice and average film
content. The aim is to use my creative powers and create a campaign to get film lovers to put their faith in MUBI by showing MUBI isn’t a boring utility, it’s a home for
film lovers.
They want us to represent the frustration of
-search for something to watch for a long tile
-settle for a bad movie
-waste time, infinity scrolling
A CAMPAIGN
-Trust MUBI, Put your faith in MUBI
-Home for film lover
-MUBI= useful
-ENTERTAINEMENT
-MUBI = unforgettable film
TARGET
Film lovers, people with art interest
-smart
-interested
-like-minds
x let down
x waste time
AIM OF THE CAMPAIGN
-show their audience a good time
-exciting
-charming
x too arrogant or elitist
x snob
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